Adidas: Three Stripes, One Legacy

Few logos on earth are recognized as instantly as three parallel stripes. Behind them stands one of the greatest stories in sport.

Born in a Bavarian Workshop

The Adidas story begins with Adi Dassler, a craftsman from Herzogenaurach, Germany, who started making sports shoes in his family's workshop in the 1920s with a single, focused mission: to give every athlete the best possible equipment. In 1949 he registered the company that carries his name, and just five years later his innovative screw-in studs helped carry West Germany to a legendary World Cup victory in the pouring rain, announcing to the world that equipment could change the game. Adidas has been proving that point ever since.

Built by Athletes, for Athletes

Innovation remains the engine of the brand. From revolutionary cushioning systems that return energy with every stride to seamless knitted uppers and cutting-edge football, running, and training technologies, Adidas invests relentlessly in performance science. Its gear is worn on World Cup pitches, Olympic tracks, tennis courts, and basketball arenas, trusted by many of the greatest athletes and teams in history.

Two Worlds, One Brand

Adidas occupies a rare position in apparel: equally dominant in performance and culture. The Performance ranges serve serious sport, while Adidas Originals celebrates the brand's iconic heritage, with timeless silhouettes that moved from the field into music, fashion, and street culture to become genuine design classics. Very few brands can dress an Olympic sprinter and a fashion capital with equal credibility. Adidas does it daily.

The Complete Range

Footwear, apparel, and accessories for virtually every sport and lifestyle, for men, women, and kids. Training gear, football kits, running collections, outdoor equipment, polos, jackets, bags, and headwear, all carrying the build quality and consistent sizing that make Adidas a dependable choice for teams and organizations as much as individuals.

Made to Move Forward

Sustainability has become a central pillar for the brand, with major commitments to recycled polyester and pioneering work turning plastic waste, including ocean plastic, into high-performance products. For a company of this scale, those choices ripple across the entire industry.

Why It Matters

Adidas carries something no marketing budget can buy: a century of authentic sporting history stitched into every product. When a team wears the three stripes, it borrows a little of that legacy, a signal of seriousness, quality, and timeless style understood in every country on earth.

The Yacht Collection at Crew-tex

Through Crew-tex, Adidas covers the sporting side of yacht life. Trainers for crew comfort, performance polos and shorts for active roles, and gym wear for onboard fitness programs all carry a name every guest instantly recognizes and respects. Branded with your yacht's logo, the three stripes bring sporting credibility to any crew wardrobe.

Discover Adidas at Crew-tex and outfit your team with the brand that has been shaping sport for a hundred years.