AS Colour: Quality Basics, Perfected

Some brands try to do everything. AS Colour decided to do one thing better than anyone else: the perfect blank garment.

Born in Auckland

Founded in Auckland, New Zealand in 2005, AS Colour set out with a refreshingly focused mission. While the fashion world chased logos and trends, this brand went the opposite direction, stripping everything back to create beautifully made basics with no external branding at all. The idea was simple and quietly radical: build garments so well designed that they need nothing added, and so well constructed that they become the ideal foundation for whatever you want to put on them.

The Blank Canvas Philosophy

Every AS Colour piece is designed from the ground up to be customized. Clean silhouettes, considered fits, and quality fabrics create the perfect canvas for print and embroidery, which is exactly why the brand has become a firm favorite of designers, streetwear labels, merchandise companies, and businesses around the world. When creative professionals need a garment that makes their artwork look its absolute best, they reach for AS Colour first.

Quality You Can Measure

The difference is in the details. Heavyweight combed cotton fabrics with a substantial, premium hand feel. Reinforced construction that survives wash after wash. Consistent sizing and colors across the entire range, season after season, so a reorder always matches the original. In an industry where blanks are often treated as disposable commodities, AS Colour builds garments people genuinely want to keep wearing.

The Range

The collection covers everything a modern wardrobe or merchandise program needs. Signature heavyweight and classic tees, crews and hoodies, polos, shirting, shorts, pants, headwear, and bags, all available in an extensive palette of carefully curated colors for men and women. The aesthetic stays deliberately timeless: no gimmicks, no fast-fashion noise, just clean staples that work everywhere and date nowhere.

Responsible by Design

AS Colour takes its supply chain seriously, with a commitment to transparency and responsible manufacturing that runs through the entire operation. Quality basics should be made properly, by people treated properly, from materials chosen with care. Making fewer, better things is itself a form of sustainability, and it sits at the heart of what this brand does.

Why It Works

The genius of AS Colour is that restraint takes discipline. Anyone can add features; it takes real confidence to remove everything unnecessary and let cut, fabric, and construction do all the talking. That discipline has turned a New Zealand basics label into a global benchmark, stocked by print shops and loved by brands on every continent.

For companies building uniforms, teams creating merchandise, or anyone who simply appreciates a perfectly executed essential, AS Colour delivers the strongest possible starting point.

The Yacht Collection at Crew-tex

Through Crew-tex, AS Colour provides the premium blank canvas for yacht casualwear and merchandise. Heavyweight tees, hoodies, and caps make ideal off-charter crew wear, shipyard clothing, and guest giveaways, all carrying embroidery and print beautifully. For yachts building their own branded merchandise line, this is where it starts.

Discover AS Colour at Crew-tex and build your brand on basics that were born to be branded.