SLAM: Italian Sailing Innovation Since 1979
Some brands are born in boardrooms. SLAM was born on the water in Genoa, one of the great maritime cities of the world, and it has never left.
Genoese Roots, Global Reach
Founded in 1979, SLAM has spent more than four decades combining Italian design culture with genuine seamanship. From its home in Genoa, the brand has grown into an internationally respected name in technical sailing apparel, with one principle guiding everything it makes: every garment must be tested by athletes and experienced sailors before it ever reaches the market. If it doesn't perform at sea, it doesn't ship.
Proven at the Highest Level
Few endorsements in sailing carry more weight than the America's Cup, and SLAM proudly serves as official apparel supplier to Emirates Team New Zealand. The brand also partners with the Swiss SailGP Team, placing its gear at the absolute cutting edge of high-speed foiling competition. When the fastest sailing teams on the planet choose their clothing, they choose partners who understand performance at a molecular level. SLAM has earned that trust.
A Collection for Every Condition
SLAM organizes its range around how sailors actually sail. The Foil line is engineered for dinghies and flying boats. One Design delivers precision gear for inshore racing. Altura is built for offshore sailing and long-range challenges, where equipment failure is not an option. And the Crew line offers essential apparel that is ready to be customized, ideal for teams, clubs, sailing schools, and companies building a unified identity on the water. Across all lines, the catalogue runs deep: oilskins, shell and softshell jackets, gilets, insulated layers, salopettes, technical trousers, merino and UPF base layers, footwear, and accessories, all designed around intelligent layering for changing conditions.
More Than Apparel
SLAM invests in the culture of sailing itself. Its Making Waves project celebrates the women reshaping the sport, while the U23 Mentoring Program helps train the sailors of the future. A dedicated Pro Store serves sea professionals with exclusive benefits, and certified quality and environmental management underpins production. This is a brand that gives back to the water it comes from.
Mediterranean Style, Technical Substance
What makes SLAM special is the balance. The technical credibility of a race-proven performance brand, wrapped in the effortless style only an Italian house can deliver. Whether worn mid-regatta or dockside afterwards, SLAM garments carry that unmistakable blend of function and flair.
The Yacht Collection at Crew-tex
For yachts with active deck programs, Crew-tex offers SLAM's customization-ready Crew line alongside its technical range. Shell jackets, gilets, and quick-drying tops handle tender runs, docking operations, and changeable weather, all carrying race-proven performance with sharp Italian styling. Embroidered with your yacht's name, it gives deck teams gear that works as hard as they do.
Discover SLAM at Crew-tex and bring more than forty years of Italian sailing expertise aboard.
